Lawrence Hale is the Deputy Assistant Commissioner for Category Management within the Office of Information Technology Category (ITC) in GSA’s Federal Acquisition Service (FAS). The Federal Acquisition Service provides buying platforms and acquisition services to Federal, State, and Local governments for a broad range of items from office supplies to motor vehicles to information technology and telecommunications products and services. As an organization within FAS, ITC provides access to a wide range of commercial and custom IT products, services, and solutions. 

In this role, Mr. Hale provides executive leadership over a broad portfolio that customer agencies use to buy over $42 billion in IT products and services. These solutions include the Government-wide Acquisition Contracts (GWACs): Alliant 2, VETS 2, and 8(a) STARS III. His portfolio also includes the IT Multiple Award Schedule, Enterprise Infrastructure Solutions (EIS) and the USAccess shared services program. Larry’s guidance and oversight of the category teams ensure that GSA continues to play a critical role in the Administration’s IT modernization efforts to drive a more efficient and effective government for the American people.

Mr. Hale is also Chair of the Federal Secure Cloud Advisory Committee (FSCAC). Among other things, the FSCAC provides advice and recommendations to the GSA Administrator, the FedRAMP Board, and to agencies on technical, financial, programmatic, and operational matters regarding secure adoption of cloud computing products and services.

Ms. Katherine C. Thompson is the Deputy Executive Director of the U.S. Army Contracting Command-Aberdeen Proving Ground (ACC-APG), Maryland, a major contracting center of the U.S. Army Contracting Command.
Prior to her selection as Deputy Director of ACC-APG, Ms. Thompson served as Chief of the Contracting Operations (CONOPS) Division at ACC-APG. In CONOPS Ms. Thompson and her team supported thirteen buying divisions, staff, and the Senior Contracting Official through policy initiatives, engagements, training compliance, audit support, cost and price initiatives, contract administration, and competition advocacy. Ms. Thompson previously served as the Chief of the Contracting Office (COCO) providing contracting support to the Army Combat Capabilities Development Command (DEVCOM) Command, Control, Computers, Communications, Cyber, Intelligence, Surveillance, and Reconnaissance (C5ISR) Center, the DoD Office of Small Business Programs APEX Accelerators and Mentor Protégé Programs, and the Communications and Electronics Command, National Security Engineering Center, Federally Funded Research and Development Center with MITRE Corporation.
Ms. Thompson was also the Branch Chief and Lead Contracting Officer executing the $37B Responsive Strategic Sourcing for Services (RS3) contract, providing customized best value contracting solutions to a diverse group of organizations across the DoD and federal government that require professional support services across the spectrum of C5ISR mission requirements.
Ms. Thompson holds a Master of Science in Business Management specializing in Acquisition and Supply Chain Management from the University of Maryland University College, and a Bachelor of Arts in English Literature and Political Science from Saint Joseph’s University in Philadelphia.

Ms. Amber Hart, Co-Founder and Co-Owner of The Pulse™, is a leader in navigating congressional, federal, and industry procurement landscapes. With over a decade of experience selling to the federal government, she brings distinctive expertise as Chief of Research and Analysis at The Pulse™. In this capacity, Ms. Hart oversees the firm’s client portfolio, providing strategic counsel to drive sustainable and profitable growth in the federal market. Her advisory expertise extends to assisting clients with developing enterprise tactics, identifying opportunities, and designing comprehensive training while managing risks and fostering innovation. Beyond her corporate responsibilities, Ms. Hart currently serves as Past President of Women in Technology (WIT), sits on the Advisory Board for the Center for Government Contracting at George Mason University (GMU), and is an active member of the Professional Services Council (PSC) and Women’s Procurement Circle (WPC). As an advocate for the entrepreneurial and federal contracting industry, Ms. Hart has testified in front of the U.S. House of Representatives Small Business Committee, participated in the Biden Administration’s 2022 Supply Chain Ministerial Forum, and recently spoke on a panel for the U.S. Patent and Trademark Office (USPTO) 2023 Women’s Symposium.

Joe provides our clients and consultants an invaluable asset that can rapidly improve current business conditions by using knowledge gained from over 20 years of experience in the US Federal Government IT contracting space. As General Manager, Joe tracks and follows all major IDIQs, GWACs and major agency procurements. He is also a resource of information and training for Red Team’s Capture and Proposal Consultants. He is responsible for supporting live proposal consulting projects, and providing overall strategic guidance and direction for our proposal consulting practice. In his spare time, Joe enjoys spending time with his wife and son, and watching the Nationals win.

Mr. Brian Seagrave is a senior technology solutions leader with over 30 years of experience in solution architecture, business development, capture and sales, and program delivery for service and product firms. For Deep Water Point & Associates, he leads development of digital solutions to enable faster, more cost effective client growth. Mr. Seagrave brought to market GWAC NorthStar™, software as a service that applies generative AI and business development expertise to operate as a virtual contract management center. NorthStar collects, reads, analyzes, and scores opportunity announcements so clients can focus their time and attention on those fitting their preferences. 

A proven developer and manager of businesses, teams, solutions, and strategies to address domestic and international government market opportunities, Mr. Seagrave is experienced in defense, intelligence, homeland security, and IT products and services. His unique insight and ability to detect opportunity, map capabilities, and define strategy greatly benefit Deep Water Point & Associates clients.

Mr. Seagrave came to Deep Water Point & Associates from solutions and services business development and/or delivery leadership roles for Govplace, Raytheon Homeland Security, Unisys Federal, Computer Sciences Corporation, and DynCorp. 

Mr. Seagrave earned his BA in English and his BS in Management from George Mason University. He has completed leadership programs at The Wharton School (University of Pennsylvania), Thunderbird School of Global Management, and Pepperdine University.

Molly Broemmelsiek joins Government Executive with a demonstrated track record leading revenue teams at B2B SaaS and information services companies and currently serves as the Executive Vice President of Data Sales. 

Most recently, Molly served as the chief revenue officer at The Block, a leading information services brand in the digital asset space, where she oversaw sales, account management, and revenue operations.  

Molly oversaw The Block’s rapid growth across its B2B subscription and sponsorship business lines and was responsible for managing and growing The Block into a $20M+ business during her tenure.

Prior to The Block, Molly was the vice president of sales of EVERFI. In this role, she oversaw new client partnerships for EVERFI's Workplace Culture Network.  

Molly also spent nearly ten years leading both sales and account management teams at National Journal, a subsidiary of Atlantic Media Company.   While at National Journal, she helped to launch their Membership business in addition to their custom content platform. Before that, she worked in customer success at Cvent. 

Molly is a graduate of the University of Virginia, and she lives in Washington, DC.